Creative Director, Filmmaker.

Specializing in 360° creative — bridging strategy, story, and execution to deliver culturally relevant, platform-native work.

A woman with closed eyes, wearing a beanie, resting her head with her hand on her forehead. The background is dark with warm lighting. The text on the cover reads 'Yerham' and 'To Have Mercy On,' with a film credit to Khitam Jabr at the top.

Yerham | Narrative Short Film

Two young men standing outside in front of a beige apartment building with a blue sky overhead. One man is walking, wearing a white t-shirt, black pants, white shoes, and a black beanie. The other man is standing with his hands in his pockets, wearing a white t-shirt, black pants, white shoes, sunglasses, and a black beanie.

Atoms | Brand

A basketball game in progress with players jumping near the hoop. Spectators are visible in the stands.

Analogue Basketball Archive | WIP

A collage of three images: the first shows a woman standing in front of a storefront with neon 'OPEN' signs and a welcome sign; the second depicts two women in a car, one driving and the other in the passenger seat; the third features a woman playing an electric guitar and singing on stage with a drum set in the background.

Bottom of Your Belly | Music Video

Design featuring a central red banner with the letters 'FJ', surrounded by floral patterns, a sun, and a dagger, with the words 'ERICA 1991' at the top.

Erica Joy Music | Artist Development

Three scenes show a man with a beard and tattoos, involved in artistic, colorful activities. In the first scene, he wipes his face with a cloth, in the second scene, he is lying on a table covered in flowers with a woman upside-down behind him, and in the third scene, he wears an ornate headpiece and gold costume, smiling with paint and glitter on his face in a well-lit room.

Toxic | Music Video